eroFame 2011 in Hanover a great triumph

The international trade convention eroFame has added a new chapter to its young history of success. After the applauded debut in Berlin-Potsdam last year, the second instalment of the trade fair that caters only and exclusively to the needs and wants of the trade and industry delivered on its promise and turned out a great success for everybody. With great emphasis on the pure b2b concept, eroFame took place on the world’s biggest fairgrounds in Hanover this time. Four attractive fair halls underneath a breathtaking wooden roof structure were the venue for more than 110 renowned exhibitors from all over the world to present their products to roughly 2850 international visitors. Both exhibitors and visitors were very pleased with the new eroFame location, the design of the stands inside the sunlit fair halls, and also with the quiet and relaxed atmosphere, as it allowed everybody to do business and to have sales and counseling conversations with partners, clients, and potential future collaborators. Many exhibitors launched their latest novelties and brand new product lines at eroFame. The quality of the exhibiting companies was virtually overwhelming, as was the number of product releases in the various product categories at eroFame. It is safe to say that nobody who came to Hanover left there disappointed. After the trade convention, the exhibitors summed eroFame 2011 up as a positive experience: they did great business, expanded on existing business relationships, and got in touch with new clients.
“We’d like to thank all the visitors and exhibitors of eroFame 2011 for their participation, and also because they all believed in our concept and trusted us to pull this off. After all, this was something of a crucible – trying to establish eroFame as a b2b trade convention that stands on its own two feet, independent of the location and the Venus trade fair in Berlin. I am confident that we mastered this challenge, and that eroFame is now on track to become the most important European b2b event for the erotic industry, and I am not the only one. I hope we’ll meet again in the first week of October 2012. Talking about which: We are extremely proud to announce that more than 1,000 square metres of exhibition space for next year have already been booked – and most reservations were made before the 2011 eroFame had even ended. I, for one, take that as a clear sign that eroFame is on the right track,” says Wieland Hofmeister, managing director of Mediatainment Publishing eroFame GmbH.

This year’s eroFame Oktoberfest will definitely go down in the history of the event. In the Munich Hall on the fairgrounds, more than 1100 guests partied in the rustic Bavarian atmosphere until the sun came up. Free beer and great music made for a fantastic evening and had more than one member of the industry shake a leg. “The best b2b party in years” was the unequivocal opinion of most guests.

Exhibitor statements on eroFame 2011:

Lavi Yedid, NSNovelties
“I wanted to thank you for all your hard work getting us the booth that worked for us. We had a great success at the show and for a brand new company it was very important for us.”

Dariusz Kaliszuk, Kheper Games
“Thank you so much for everything! We had a blast and it was a great success from the professional point of view!”

Rob Phaneuf, Pipedream
“I just wanted to say thank you for everything in Hanover, you guys put on an incredible show and you were the best host we could ask for. Thank you for sharing your amazing town with all of us--I really felt at home!”

Kate Bond, Smiffys
“The show went really well and from our point of view was very worthwhile. We made some great contacts for new business and received a great response from those we met.”

Keith Jones, Sensous
“I just wanted to say thank you for organising such a fantastic show.  It was certainly one of the best organised we have ever been to.”

Tomasz Banach, Softland
“I just have to say that erofame was great event, well-organized and very friendly to all people! Also, the Oktoberfest party was the best party I have ever been! I think that it was a bingo shop! So once again thanks for all, It was great time time for me and whole my team!“

Kate Hodgson-Egan, ABSHoldings
“Thanks for a great show!”

EAN EROTIXXX Award 2011

During eroFame 2011 in Hanover, numerous companies and personalities from the international erotic industry received the EAN EROTIXXX award for their work, their ideas, their innovations, and their products. The highly-coveted awards were bestowed upon the proud winners on the first day of the trade convention, so that eroFame 2011 began with a pleasant surprise for many of the exhibitors.

The winners:

• Best Product Line – Category Love Toys: Swan (BMS Factory)
• Best Product Line – Category Lingerie: Leg Avenue (Scala)
• Best Product – Category Penis Enlargement: MaleEdge (DanaMedic/DanaLife)
• Best Product – Category Lubricants: Body Lube (Cobeco Pharma Wholesale)
• Best Male Product: Tenga Cup (WAY)
• Best Female Product: Hold Me Tight (Shunga)
• Highest Potential Product 2011: Revo (Nexus)
• Brand of the Year: Fetish Fantasy Series (Pipedream)
• Newcomer Toy Brand: Toys4Lovers (MSX International)
• Best Product Design: Close2You (Orion)
• Best Crossover Products: KamaSutra
• Best Packaging: Evolved Novelties
• Best Longtime Seller – Category Love Toys: We-Vibe (Standard Innovation Cooperation)
• Best Longtime Seller – Category Consumables: AQUAglide (Joydivision)
• Best Product Presentation: Scala Showroom (Scala)
• Company of the Year: MisterB
• Wholesaler of the Year: Orion
• Business Woman of the Year: Susan Colvin (California Exotic Novelties)
• Business Man of the Year: Nick Orlandino (Pipedream)
• Most Innovative Company: Shots Media
• Best Logistics: Orion
• Best Sales Team: S&T Rubber GmbH
• Best Customer Care: Shots Media
• Best Brands Assortment: Eropartner
• Best Overall Collection: Tonga BV
• Best Erotic Games Company: Kheper Games
• European Manucfacturer of the Year: Rocks-Off
• US Manufacturer of the Year: Pipedream
• Best Global Branding: pjur group
• Best Marketing: Scala
• Best Sexual Education: Sex Toys and Sexual Wellness (California Exotic Novelties)