Current Industry News

Lovehoney welcomes Kate Hodgson-Egan as International Sales Manager


Lovehoney has hired Kate Hodgson-Egan as International Sales Manager for US and UK. In her new role, Hodgson-Egan will be in charge of the US/Americas and UK adult wholesale side of Lovehoney and will also support the Lovehoney Trade team. She will work alongside Jim Primrose – fellow International Sales Manager for Rest of the World. Primrose said: “I am absolutely delighted to welcome Kate to the Lovehoney Trade team. It is further evidence of our commitment and investment in our global Trade business and customers.

Passionate Playground Releases Joyboxx Version 1.5


Passionate Playground announced Joyboxx version 1.5 by the company’s new award winning designer, Brian Conner. Brian has designed and directed in some of the best agencies in Europe and the US. Honing his skills at Ford Motor Company in his college career, he moved to Germany, where he designed rail vehicles for world markets and product branding for JBL and Native Instruments to name a few.

Always be ready for love with Kama Sutra


Kama Sutra’s Weekender Kits encourage romance heat on the go. These gift-ready kits are filled with petit versions of Kama Sutra’s most popular products. It includes kissable body treats and love essentials like the Oil of Love and the Honey Dust with sexy feather tickler. Fun to give and to receive. The small discrete box perfectly fits in a pocket or purse and is guaranteed to surprise lovers when it’s slighted over the table after a romantic dinner.

New Close2you lace creations now available


Four new designs from the Close2you lingerie collection that are also suited for erotic foreplay are now ready to be ordered at ORION Wholesale. The company describes them as “sweet and sexy in attractive black lace with contrasting purple details”. They were designed exclusively at ORION and stand out because of their fit, designs, various functions and quality packaging with a description of the product in nine languages.

New b-Vibe plug for couples to be released in September


b-Vibe has unveiled their latest addition to the anal category. The new b-Vibe Trio Plug is a compact, certified body-safe, seamless, silicone plug that utilizes the strength and versatility of three motors to offer eight vibration levels and nine vibration patterns ranging from soft to fast and powerful. Release of this new toy will be in early September.

ST Rubber’s ANGELS NEVER SIN now in XXL and XXXL


The Lingerie series ANGELS NEVER SIN is from now on available in XXL and XXXL. “Seductive, erotic, playful, naughty and always thoroughly female – the collection ANGELS NEVER SIN knows what the ladies want,” the company describes their lingerie collection. That is the reason why ST Rubber is now expanding its range by two sizes: XXL and XXXL are intended bring a certain „XTra“ between the sheets.

Lovehoney whips up three more years of Fifty Shades of Grey sales


Lovehoney has extended its agreement with author E L James to give the UK-­based sex toy manufacturer exclusive worldwide rights to produce Fifty Shades of Grey branded pleasure products through 2018.

The company first secured the worldwide rights to the Fifty Shades of Grey brand in 2012. The Official Pleasure Collections have since sold over 2 million units worldwide and picked up numerous awards, including a 2015 LIMA Licensing Award.